Mumbai, 23rd July: As a part of their organizational vision to make BASIX the “Greatest Place to Work In”, the Group Chairman, Vijay Mahajan and the BSFL CEO Sajeev Viswanathan, envisioned the expansion of scope of the Leadership Pool to include more women.

The BASIX Women’s Leadership Council (BWLC) was thus constituted and formally inaugurated on July 23, 2010.

The Basix group will strive to double the numbers of women staff by 31st March 2011. The BASIX Group of Companies a rapidly growing Livelihood Promotion Institution, has, since its inception, championed the cause of nurturing Leadership Talent both in-house as well as for the external requirements of the development sector.
 
The BASIX Women’s Leadership Council (BWLC) was thus constituted and formally inaugurated and identified key focus areas as:
 
•         Identify the Talent Attraction & Engagement Framework for inclusion.
•         Identify and propose System to nurture/Groom Women Leaders.
•         Build in “Gender & Diversity Sensitivity” into the Organizational Culture
•         Design and implement “Flexi-work” culture to support work-life balance
 
Lakshmi Raman, a Basix Board member with other Board members, while inaugurating the BWLC, lauded the initiative as being in direct alignment with the organizational mission of promoting Livelihoods. Women employees will be better able to represent & champion the cause of enhancing livelihood opportunities for women in the country.
 
Further, they stressed on the need to build in best practices to overcome the challenges in attracting and retaining women, and advised the BWLC members to consider these aspects in their perspective planning. In pursuance of this aim, the Basix group will strive to double the numbers of women staff by 31st March 2011. 
 
About BASIX:
 
The BASIX Group is a conglomerate of Financial and Knowledge based social enterprises co-promoted by Vijay Mahajan in 1996. BASIX is working with over a million and a half customers, over 90% being rural poor households and about 10% urban slum dwellers. BASIX works in 16 states, 222 districts and over 29,270 villages. It has a staff of over 8,000 of which 80 percent are based in small towns and villages.

BASIX mission is to promote a large number of sustainable livelihoods, including for the rural poor and women, through the provision of financial services and technical assistance in an integrated manner

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